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Showing posts from May, 2025

Design Engineer: Why I Sell Solutions, Not Billable Hours

 Oh yes, my dear fellow entrepreneurs, business owners, and anyone who's ever tried to launch something beyond themselves into a well-deserved vacation! You know that nagging, persistent feeling, don't you? It's like an invisible tick under your skin. I often get asked the same question: "What's your hourly rate?" Good heavens! You, my valuable clients, are accustomed to valuing work as if you're buying potatoes at the market: by the pound, or in this case, by the hour. But allow me to ask: what genius decided to sell a Beethoven symphony by the number of times the conductor taps their baton? Or a Rembrandt painting by the hours spent mixing paints? Absurd, isn't it? Exactly! So believe me when I say: this isn't just a question; it's a death sentence . A death sentence for your dreams of prosperity, your plans for market dominance, your future. While you're counting billable hours , your competitors are already launching rockets into space,...

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